Hydroxyethylcellulose is a non-ionic, water-soluble cellulose ether used as a thickener, rheology modifier and film former in paints, personal-care products, cleaning formulations and construction materials. It is a polysaccharide derivative with gel-thickening, emulsifying, water-retaining and stabilising properties. It is a white to off-white free-flowing powder. Recorded grades include pharmaceutical, cosmetic, industrial. Packaging formats include 25 kg bag, 500 kg big bag, bulk. Cosmetic use is subject to the applicable cosmetic-ingredient conditions.